During the 2014 and 2015 growing season, Burrus has placed focus on a social media campaign. Why has Burrus chosen social media as a tool for our company, dealers, and customers? Because only about 2% of Americans are farmers and social media allows farmers, or others involved in agriculture to have constructive dialogue, share information, learn from each other, create meaningful relationships, demonstrate leadership, and build a sense of community. Farmers that are currently participating in social media are able to “agvocate” or share agricultural information that has the potential to reach a very, large and diverse audience around the world.
The goal of the Burrus social media endeavor is to provide a platform for our company, dealers, and customers by using avenues such as Facebook, Twitter, and YouTube. We are also excited to host the “Think Burrus” blog on the Burrus website, www.burrusseed.com. By utilizing one or all of the various Burrus social media outlets, Burrus hopes to provide a network within Burrus social media community as well as have immediate access to information that could benefit your farming operation.
By joining the “Burrus Seed” or #Burrusseed Facebook page, you and your personal network of friends, will have access to Burrus updates, pictures, and links to relevant information. Thanks to the current Burrus Seed Facebook followers and an advertising campaign, the Burrus Seed Facebook page audience has grown 752%, gaining 1,843 net likes since January, 1, 2014.
Burrus can be found on Twitter by going to “@BurrusSeed” or #Burrusseed, and there you will find “140” character updates, links, pictures, as well as favorited or retweeted posts from the Burrus family, agronomists, Sales and Account Managers, as well as customers. Remember that you can get Twitter updates on your smartphone. Since its launch in May 21, 2014, with some help from advertising campaigns, the @BurrusSeed Twitter account has gained 436 followers, which include agricultural media reporters and agricultural organizations, in addition to individual Twitter users.
In July/August Burrus launched a campaign on Facebook and Twitter called “#RootedinTradition” and Burrus Seed Facebook and Twitter followers were able to share pictures with the official hastag, “RootedinTradition”, which allowed Burrus growers to demonstrate traditions of treating people fairly and honestly and how it has propelled them to where they are today. In September/October, Burrus growers, dealers, and fans submitted farm photos with the official hashtags “#WeGoWhereYouGrow and #PhotosFromTheField” and then Burrus Facebook and Twitter followers were able to share in Burrus harvest triumphs as well as family traditions.