Take a look at the performance map. The green pluses represent locations where the product yielded above the mean of the plot. The red minuses are locations where it was below the mean. Overall, across the corn belt, this product performed slightly above the mean with 17 of the 30 locations above the mean. Now look within the circle, representing the Burrus/Hughes footprint. Here this product was above the mean 11 out of the 15 locations. It is an excellent product for us to commercialize. The national brands are looking for products that can be used over wide geography, rather than the best product for a smaller area.
We have an extensive testing program that is used to identify the best products for our footprint. We have areas with high organic soils and areas that have more stress prone soils. We test on all soils, while competitors focus on black soils so they can have low coefficient of variation numbers. We routinely utilize the best techniques to analyze data and are expanding our plant density studies to fine tune our Crop Optimization Planner.
Our production techniques are more meticulous than the competitors. Quality is not something you stamp on the bag when you apply seed treatment. Studies have demonstrated up to 18 bu/a more performance out of the highest quality seed. That is why we meticulously grow our own seed. Whether it is spraying Liberty® or Roundup® with our hooded sprayer to remove any plants that are carrying the desired trait, or double graviting and color sorting every unit, Burrus cuts no corners. And then we apply our PowerShield® seed treatment package for optimum stand establishment and it adds yield.